If you have multiple ways of getting people to sign up for your email list or download your lead magnets, you might want to start by analyzing the one you use most often or are most curious about. You can always look at the others later.
The most important thing to know and track here is the conversion rate which you can calculate by dividing your total opt-ins by the total pageviews to your offer. You can find that by checking your page builder tool or the “Pages and Screens” report in Google Analytics.
Keep reading if you want more details!
What’s important to track for your lead magnet?
Why is it important to know your offer conversion rate?
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