Understanding where traffic is actually coming from is a common frustration for online business owners. Especially those who wouldn’t consider themselves “techy”. Lucky for you, you have us.

The most important thing to know and track here is your traffic (users or pageviews) by traffic source. You can find that by checking your page builder tool or the “Traffic Attribution” report in Google Analytics.

Keep reading if you want more details!

What’s important to track for your traffic attribution?

• You’ll have to forgive us in advance because this is a topic we are REALLY excited about because the results that are possible from knowing this are insane. So much so that a major part of our program Measure & Maximize is dedicated to this.
• It’s important to know how many people are viewing your website (or a specific offer) AND how they arrived at your site. Google can grab basic information about their visit fairly well (but you can supercharge this by incorporating something called UTM links in your marketing).
  Ideally, you’ll set up your Google Analytics so you can see conversions and sales as well. This way we can pinpoint not only where traffic is coming from, but which sources are actually getting you the best leads and sales.

Why is it important to know your traffic attribution?

• For understanding the effectiveness of marketing efforts – Traffic attribution allows you to track the source of your website traffic, which can help you understand which marketing efforts are driving the most traffic and conversions to your website (and which are not). This information is critical in determining where to allocate time and resources for future marketing activities. And again, it’s not just about any leads but knowing where the best leads and sales are coming from and being able to double down on what’s working to get more of those (and spend less money and time on what’s not working). For example, let’s say you see that a significant portion of your traffic is coming from Instagram. And because you use UTM links, you can tell they are specifically clicks from stories. You can now know with confidence that the strategy is working for you and consider investing more resources there (i.e, your and your team’s time, energy, attention, investments, etc). On the other hand, if you see that pinning your blog posts on Pinterest is not generating much traffic, but is costing you a certain amount of money for your team to do each week, you can stop that.
  So you basically find a way to be the most efficient with your time, make more money, AND save more money. Basically, every business owner’s dream.
• For optimizing conversions – In addition to understanding the effectiveness of specific marketing activities, traffic attribution can also help you optimize your website for conversions. By tracking the source of your website traffic, you can identify the pages and channels that are driving the most conversions and prioritize optimization efforts on those pages. For example, Jen worked with a blogger once and we found that her top 10 blog posts on her site had no offers linked on them! WILD right? Most of her traffic was going to 10 pages which gave them absolutely no opportunity to make an additional sale. When you can identify and fix these gaps, sales come in so much more easily

Summary: Knowing your traffic attribution is essential in making data-driven decisions about your marketing efforts. It allows you to focus your time and money on the things that are driving the most traffic and conversions, leading to a higher return on investment for your marketing efforts.

If you’re picking up what we’re putting down and starting to see how data is THE thing to help you make more, spend less, and create a LOT more time and spaciousness in your business, we’d love to invite you inside Measure & Maximize.

Not only will you know how to find all of this data, but you’ll learn how to automate it to a dashboard that gives you all the metrics you need in your business at the literal click of a button. Click below to find out more 👇