It's Time To Feel Certain About Your Marketing

This super-simple, non-tech solution makes it quick and easy for even the busiest of business owners to finally and accurately measure their marketing. ​



But as business owners, focusing on the most profitable traffic sources means saving time and money. ​

After working with multiple 7- figure businesses (and growing our own), we have found that there are three BIG problems when it comes to launching, tracking, and scaling an effective traffic strategy…


Apple’s updates are cracking down hard on tracking, and it's getting worse.

First it was Facebook and now it’s Email. Why is this a problem? Because the tracking you DID have just got a whole LOT harder. And, *most* people do not have Google Analytics set up correctly. And without that, it just isn’t enough to know which ad, post, email, or blog link turned into a sale.


You don’t have a way to make better decisions about your marketing.

Business owners & marketers create posts, stories, ads, and links across all platforms with no idea what’s working because they haven’t “tagged” their traffic. This “whatever sticks” approach wastes time, energy, and money on what should otherwise be a concrete plan based on knowing what works.


UTM tracking seems complicated, techy, and super time consuming.

The fear that you won’t understand or have time to implement UTMs is real. It sounds complicated and techy… but it is simple when taught the right way. The benefits far outweigh the short amount of time it takes to learn how to track and attribute properly.

How many of you can relate to one
of these two scenarios:

I am a marketer or business owner ....who wants to find out exactly where my leads and sales are coming from.
I'm looking to optimize every cent ...I spend on my traffic campaigns and want to make educated decisions.

Well, we have some great news for you.

  • There IS A WAY to move past the difficulties Apple's changes pose.
  • There IS A WAY to attribute leads and sales to their exact source.
  • There IS A WAY to easily learn how UTM tracking works so you can save time and money.

We're going to tell you...

  1. >How to get past the Apple & Facebook issues
  2. <How to get more specific than what Google Analytics offers
  3. >How to learn and apply everything about tagging your traffic with UTM tracking

The process is not tricky...

It’s not complicated...

And the return on investment outweighs the few minutes it takes to implement.

But maybe something is holding you back and you’re thinking:

    we're jen and lacey   

… the brains (and beauty) behind Datable. And we’re the perfect people to help you become datable.

We’re those high achievers who wanted all the results that knowing your numbers provides, but were really intimidated and frustrated by the process of getting them.To be frank, we’re not numbers people. Maybe you’re not either?

But we’re definitely “do what works and keep working it to get epic results” people. So we had to find a way to get intimate with our numbers that didn’t make us want to cancel the date and hide out with some ice cream and Netflix. 

And now that we have? We're obsessed with showing you how to do the same.

Having each built our own seven-figure businesses and worked behind the scenes in countless other successful businesses, we can confidently tell you that knowing your data is the biggest game-changer there is, and it’s more important now than ever. 

We know for sure that we can help you make strategic, data-driven decisions, without all the confusion and exhaustion that make so many business owners lose confidence and give up. 

There’s a way to create massive success… and your numbers are the key to getting there.
Inside this training, we’re going to teach you how to find them, leverage them, and finally feel in control of your own success (and no longer be at the mercy of someone else “telling you how they did it” - ick).

Ready to unlock your traffic answer-key?

You’ve got this. And we are here to help.

The biggest challenge with traffic is identifying and focusing on a winning strategy…

This is why we decided to put together the answer business owners and marketers have been waiting for…


A simple training that teaches how UTM tracking works, how to set it up in just a few minutes, and how to understand the results without going cross-eyed.

Track every link everywhere: Facebook, Instagram, TikTok, Youtube, Emails, Pinterest, etc… regardless of what Apple (or any other platform for that matter) does next. 

Use our spreadsheet tool to help generate and track your UTM’s

  • NO complicated explanations
  • NO advanced analytics degree required
  • NO wasting time and money on things that don’t work
  • NO more guessing when it comes to your marketing


We decided to address the problem of attribution because we’ve seen firsthand how exhausting it can be for business owners to feel like they’re “throwing spaghetti against the wall to see what sticks”.

It’s exhausting to feel like you have to be on every social platform and use every feature of every social platform just to maybe get results.

It’s exhausting to try out multiple campaigns and have mixed results.

… All when, if proper attribution was implemented, so much time and money would be saved.

Despite it appearing complicated and time-consuming, UTM tracking is straightforward and EASY to implement.

But many marketers and agencies don’t want you to know these things because then you have the ability to hold them accountable for the results they are promising you.

Stop throwing things against the wall to see what sticks… and then not knowing what’s actually sticking…

What’s Included Tag Your Traffic®?

UTM Tracking Training

A 20-minute video lesson that helps you understand the fundamentals of UTM tracking, so your marketing efforts can be optimized while you have to do less work.

Accurately identify specific activities that are responsible for bringing in traffic, so rather than just knowing one of your efforts is working somewhere, you’ll be able to see down the specific swipe-up post that is yielding results. That way you can leverage what works.


  • Finally understand WHY using UTMs will save you time and marketing dollars
  • Learn the fundamentals of HOW to use UTM Tracking so that it’s easy for you to implement right away
  • Know when you should (and should not) use them so you avoid the mistakes others learn painfully

Best Practices By Platform

Find out what platform is responsible for incoming traffic.

From Facebook, Instagram, To Youtube… learn the best way to find out all the specifics to each platform. Given their differences, there are unique best-practices for each and we will pull back the curtain and show you what our clients pay us thousands to set up for them!


  • Get the exact structure we use for each various feature (think stories, posts, groups) for each platform so you can hyper focus on what works
  • Receive regular updates as new platforms (or features) are added so you get SUPER specific traffic details

UTM Building Spreadsheet Tool

A spreadsheet to help effortlessly create links that will help you track the EXACT sources of traffic to your site, without worrying about remembering what to do or fear of making a mistake.

Easily organize and retrieve the UTM links you’ve created- sparing you from the trouble of forgetting what you meant when you see it appear in Google Analytics.

  • Get the exact tool we build for our clients (who pay us thousands for this strategy)
  • Never have to worry about making a critical UTM mistake because our tool generates them for you
  • Organize your UTM information, making it super easy to implement them across your business

... and you get these awesome bonuses!


UTM Cheat Sheet Printable

Download our PDF cheat sheet to keep on your desk (or desktop) so you never struggle to remember what goes where.


Google Analytics & UTM Training

Most UTM trainings show you HOW to use them but then fall short in showing you how you see the results in Google Analytics. We show you how!


Implementation Roadmap

We make starting easy by giving you the exact roadmap we suggest you follow for implementing in your business!

Frequently Asked Questions

What if I’m not tech-savvy or not a numbers person?

That’s exactly why I’ve designed this training for you. The tool is plug-and-play and makes implementing a UTM strategy a breeze!

Are there any requirements?

Nope! Just a website + Google Analytics 4 so you can see the results of your “tagging.” We show you how to set that up with a couple of clicks.

Will you show me where I can find UTMs in Google Analytics?

YES! We find this is missing from most free resources on the topic out there.

Grab the best method to optimize any campaign or marketing activity on any platform

A simple training that teaches how UTM tracking works, how to set it up in just a few minutes, and how to understand the results without going cross-eyed.